I don’t think anyone of us truly understood the necessity of bridging the digital divide until we were in the middle of a pandemic. The novel coronavirus compelled us to adopt a digital way of life. Individuals, communities, organisations, and governments had to rapidly embrace digitalisation. Digital transformation is helping organisations to ramp up operations […]
Category : Articles
Cybersecurity – Securing Company And Consumer Data From Hackers
Data privacy |
In this digital age, the shift to digital technology has propelled cybersecurity to become a major concern for both organisations and individuals. With the increased frequency of cyber attacks, businesses of all scale must implement counter-measures to protect themselves and their users. Cybersecurity is no longer a luxury but rather a necessity. According to statistics […]
How To Make A Product Marketing Strategy Impactful?
Sales |
Product marketing varies from general marketing. It is an intermediary function between product development and product awareness. Product marketing managers specialises in product management, marketing, and sales. Successfully launching and selling a product requires in-depth knowledge of the target audience and strategic positioning of the product to create demand in the market. If you go […]
Cost Optimisation – Prioritise Strategic Cost Optimisation To Deliver Growth
IT |
The financial disruption caused by COVID means that marginal savings no longer cuts it for competitive organisations. The priority of CIOs today is to reduce IT costs and optimise the value of IT through strategic cost-saving initiatives. A strategic IT cost optimisation strategy must enable businesses to innovate and support long-term sustainable practices while reducing […]
Data Analytics – Use Data Analysis To Refine Your Customer Experience
Marketing |
Companies, big and small, are using big data to excel in every aspect of business and create differentiation to beat the competition. Data analytics has the power to drive growth with critical real-time information. It empowers marketers to improvise and enhance their campaigns instantaneously. Because of data analytics, organizations no longer have to wait for […]
Brand Advocates – Converting Brand Loyalists To Brand Advocates
Marketing |
Earning the customer’s loyalty is a virtue that every company seeks as validation for their success. Many factors help transform a customer into a brand loyalist; while some reasons are unique to each customer, there are common patterns as to why they may choose one brand over another and make repeat purchases over a long […]