Words like big data and IoT are used a lot nowadays. What does it all mean? And what are the responsibilities of tech companies? This is gold in this digital age. Big data refers to the collection and analysis of large quantities of data produced by and about customers who avail services and make purchases, […]
Category : Articles
Ethical AI – Businesses Need To Build More Ethical AI
Ethical AI |
In light of the COVID pandemic, adoption of AI has become critical for business survival. AI systems are being deployed to enhance and scale-up customer service and sales operations whilst cutting down on labour cost and improving productivity. While AI is leading digital transformation in the business landscape, an important conversation needs to happen regarding […]
Privacy – Privacy Rules Are Evolving. Here’s How A Business Can Keep Up
GDPR |
Whether you are a business or an individual, data privacy is a concern for all of us and cyber-security is of utmost importance for businesses right now. The induction of California Consumer Privacy Act (CCPA) and General Data Protection Regulation (GDPR) is a general indication of the constantly evolving privacy landscape and stricter regulations on […]
Pricing Strategy – How To Price A SaaS Product?
SaaS |
For Saas companies, pricing strategy is a core part of the business which provides unique challenges and opportunities as the subscription-based pricing models require more thought into it. Pricing models determine the success of Saas products. Customers can churn and unsubscribe if they feel that the pricing of the Saas product is too high. So […]
Churn Rate – Listen To Your Customers To Reduce Churn Rate
Customer retention |
The secret to a business’s success is a fine balance between customer acquisition and customer retention. The mistake that most businesses make is to stay focused on customer acquisition. No doubt that customer acquisition is important for a company’s bottom line, but even more important than that is retaining your existing customer. Lowering the churn […]
Personalised Marketing – How Data And Customer Relationships Can Help You Deliver Personalisation?
Personalised Marketing |
Today, personalised marketing is the benchmark for marketers. Why is that? Well, it’s because the new generation of customers demands personalisation from every brand they engage with and personalised marketing is helping businesses to meet the high expectations of their audience. It has become a primary driver for marketing as well as business success. If […]