Market research is the first step to ensure that there are a market and a necessity for a product or service. A comprehensive understanding of the target audience, the specific market, and the motivations behind consumer behaviour and buying decisions will help companies to design better products and develop more apt marketing strategies. The chances […]
How To Make A Product Marketing Strategy Impactful?
Product marketing varies from general marketing. It is an intermediary function between product development and product awareness. Product marketing managers specialises in product management, marketing, and sales. Successfully launching and selling a product requires in-depth knowledge of the target audience and strategic positioning of the product to create demand in the market. If you go […]