Product marketing varies from general marketing. It is an intermediary function between product development and product awareness. Product marketing managers specialises in product management, marketing, and sales. Successfully launching and selling a product requires in-depth knowledge of the target audience and strategic positioning of the product to create demand in the market. If you go […]
Data Analytics – Use Data Analysis To Refine Your Customer Experience
Companies, big and small, are using big data to excel in every aspect of business and create differentiation to beat the competition. Data analytics has the power to drive growth with critical real-time information. It empowers marketers to improvise and enhance their campaigns instantaneously. Because of data analytics, organizations no longer have to wait for […]
Brand Advocates – Converting Brand Loyalists To Brand Advocates
Earning the customer’s loyalty is a virtue that every company seeks as validation for their success. Many factors help transform a customer into a brand loyalist; while some reasons are unique to each customer, there are common patterns as to why they may choose one brand over another and make repeat purchases over a long […]
Personalised Marketing – How Data And Customer Relationships Can Help You Deliver Personalisation?
Personalised Marketing |
Today, personalised marketing is the benchmark for marketers. Why is that? Well, it’s because the new generation of customers demands personalisation from every brand they engage with and personalised marketing is helping businesses to meet the high expectations of their audience. It has become a primary driver for marketing as well as business success. If […]
How much is your organic post reach worth?
I am sure that we all have had that one post, which got 100+ likes and 50+ shares and we start wondering if we were to do an ad, how much will that cost. As you can imagine I have wondered that few times myself and after doing a massive amount of research, I have […]