In this digital age, the shift to digital technology has propelled cybersecurity to become a major concern for both organisations and individuals. With the increased frequency of cyber attacks, businesses of all scale must implement counter-measures to protect themselves and their users. Cybersecurity is no longer a luxury but rather a necessity. According to statistics […]
Data Analytics – Use Data Analysis To Refine Your Customer Experience
Companies, big and small, are using big data to excel in every aspect of business and create differentiation to beat the competition. Data analytics has the power to drive growth with critical real-time information. It empowers marketers to improvise and enhance their campaigns instantaneously. Because of data analytics, organizations no longer have to wait for […]
Big Data – For Tech Giants, Big Data Comes With Big Responsibility
Words like big data and IoT are used a lot nowadays. What does it all mean? And what are the responsibilities of tech companies? This is gold in this digital age. Big data refers to the collection and analysis of large quantities of data produced by and about customers who avail services and make purchases, […]
Personalised Marketing – How Data And Customer Relationships Can Help You Deliver Personalisation?
Personalised Marketing |
Today, personalised marketing is the benchmark for marketers. Why is that? Well, it’s because the new generation of customers demands personalisation from every brand they engage with and personalised marketing is helping businesses to meet the high expectations of their audience. It has become a primary driver for marketing as well as business success. If […]